Airtel Rebranding
Last week, Airtel announced a re-branding move and unveiled it's new logo and signature tune. The new logo is supposed to represent "a dynamic force of unparalleled energy" , and the new tune is again, composed by A.R. Rahman. In case you hadn't noticed, here are the old and new logos: Personally, I don't think much of the new logo. According to Airtel guys, it's supposed to be a variation of the lower case 'a'. I do like the font for the "airtel" text (although at first, I thought it looked like the Ubuntu font). I think it looks quite terrible and too abstract to mean anything. The lower-case letters in the logo text is supposed to indicate humility - something Pioneer tried in 1998: And, then there's the regular bullshit about dynamism, energy, youth etc. etc. According to Airtel's Sunil Mittal: "... unique symbol is an interpretation of the ‘a’ in airtel. The curved shape & the gentle highlights on the red color make it w